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Sales and marketing are two crucial aspects that help drive a business forward. While they each have distinctive roles – sales with its bottom-line agenda and marketing buoying the brand’s visibility – they’re two sides of the same coin, working in harmony to boost consumer awareness, generate leads, and ultimately convert these leads into sales.
Marketing today extends beyond traditional methods of print adverts and sales calls, evolving into a vast digital landscape. With the rise of mobile and online technology, it’s become essential for companies to integrate software, applications, and web development into their marketing strategies. This comes with the need for bespoke software – customised solutions that are flexible and suitable to accommodate specific business needs and operations.
On the flip side, this modern digital realm sheds a new light on the sales aspect. Unlike the old-fashioned method of direct selling, businesses now rely on inbound methodologies and CRM development to attract, engage, and delight customers. This drastic shift isn’t unjustified. According to the State of Inbound report by HubSpot, 68% of businesses have identified that improved conversion is a top priority. Moreover, a Forrester study found that 75% of marketing leaders said they can attribute revenue to the use of marketing technology.
One intriguing trend pertinent to both sales and marketing is the adoption of Artificial Intelligence (AI). The IDC predicts that AI associated with CRM activities will boost global business revenues by $1.1 trillion by the end of 2021, opening up to 2 million new jobs. This blend of AI with CRM not only automates tasks but also interprets customer data, assists in lead prioritisation, and provides predictive analysis – ensuring a seamless, efficient sales process and optimised marketing campaigns.
While data is vital, it’s only as good as the insights derived and the actions taken. Hence, another trending area worth exploring is Data Analytics. Gartner surveys suggested that by 2022, 90% of corporate strategies would explicitly mention information as a critical business asset, and analytics as an essential competency.
The world of sales and marketing is indeed a vast, dynamic realm that intersects with the developments of software, app, and web technologies. We hope these insights have piqued your interest in exploring this fascinating world in more depth.
Please feel free to delve further into the topic by browsing through our Sales and Marketing section or visiting our main blog area for further insights. If you wish to discuss anything, don’t hesitate to contact us – we’re always here to help.